Sheba's Hot Sauce - HOT LAKA WA
About the Project:
Sheba's Hot Sauce began as a passion project, with homemade hot sauce shared as gifts among family and friends. After receiving rave reviews and growing demand, Sheba’s homemade creation became more than just a gift—it evolved into a business. ProBuzz Marketing helped Sheba turn her vision into a fully-fledged brand, providing a memorable identity that embodies the heat and authenticity of her sauce.
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Services Offered:
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Naming & Concept: Developed the brand name "Sheba's Hot Sauce" with the slogan “HOT LAKA WA,” emphasizing boldness and flavor with an island twist.
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Logo & Brand Identity: Designed a fiery, distinctive logo that captures the essence of Sheba’s sauce—a blend of heat, quality, and passion.
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Creative Direction: Guided the overall aesthetic and tone of the brand, ensuring it reflected Sheba’s roots and passion for creating authentic, bold flavors.
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Social Media Management: Managed Sheba's social media presence, creating engaging content that spread the word about her hot sauce, built customer loyalty, and increased brand recognition.
The final result was a hot sauce brand that was as unforgettable as its taste—fiery, authentic, and ready to make its mark on the market.